Navigate the modern buyer’s journey
Selling is one of the most complex functions in the value chain. Made more complicated by virtue of the fact that buyers are unpredictable. Many sales organisations fall into the trap of introducing systems, processes and protocols that often hinder, rather than help, the buyer’s journey. This is why it’s important to look at how your clients are buying and where they are making decisions on their buying journey.
Barrett helps organisations track and map the buyer’s journey. By investigating each touch point and interaction we can better align sales processes with the unique needs of your future buyers.
Our buyer’s journey solutions
Develop buyer’s journeys
Map out all the elements along the buyer’s journey and discover how your organisation can positively engage and influence buyers along the way. This helps everyone to understand your buyers’ journey and the steps you need to take to become a successful customer-centric organisation.
Social selling
Social selling is focused on individual sales professionals and aims to cultivate one-on-one relationships, rather than broadcast one-to-many messages. We walk your teams through social selling, guiding them to develop relationships as part of the sales process – offline via networks and industry bodies and online via applicable social networks.
Ready to map out your buyer’s journey?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.
The Incumbent's Curse: You Earned Your Seat. Here Is How You Keep It.
In 30 seconds The Problem. Winning a B2B account triggers a dangerous psychological shift. Salespeople who operated with sharp curiosity during the sale get comfortable once signed. They stop diagnosing ...
Stop "Just Checking In": How to Follow Up Like a Trusted Advisor
In 30 seconds The Problem: A deal stalls, anxiety creeps in, and the salesperson sends the most destructive email in modern B2B: "Just checking in." In one line, months of trusted advisor positioning ...
How to Keep Your Seat When Procurement Enters the Room
In 30 seconds The Problem: After months of strategic selling, the deal lands on a procurement officer's desk whose mandate is to commoditise your offering and drive the price down. Salespeople either ...
The Strategic Pushback: Why Saying 'No' Earns You the Right to Be There
In 30 seconds The Problem: Clients routinely test sales professionals with compressed timelines, unjustified discounts, or requests to strip down the solution. Most salespeople fold, fearing the ...
